Using video ads to promote your dropshipping products is a sure-fire way to boost traffic, increase sales and drive more customers to your store. It’s also a highly effective way to stand out from the competition and build a trusted brand. In fact, video ads have been proven to increase conversions by 80% or more.
Creating a brand/Product video or commercial was once an expensive, complicated task that only major companies could afford. But now, thanks to the popularity growth of video, it’s now easier than ever to strategize, script, film, edit, and publish your video.
The best part? Video has been proven to help increase conversion rates, engagement rates, and more. Take a look at these surprising video statistics:
62% of consumers watch product review videos before making a purchase.
84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video.
97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales.
Including a video on your landing page can increase conversions by more than 80%.
56% of consumers believe that a company should have video content on its website.
5 Reasons, why you should focus on Video ads are:
- Videos Boost your sales by giving you insane reach:
One of the most important reasons, for considering video ads to boost your stores’ sales is, it gives more valuable knowledge to your audience within less time, and it helps you to highlight major important features of your dropshipping product.
- People Love to watch videos
In today’s world, with the emergence of web 3.0, the importance of video content has also increased, and it is amazing to see that users spend 1/3rd of their time watching videos online. And you can easily sell your products by targeting the pain points of your audience. Dropshipping video ads are important as they provide real-time information about the products while highlighting the major features and benefits of the products, which make videos more amazing and drives users’ attention.
- Informative videos help in answering users’ queries:
As a business-focused person, you are probably surprised but not very affected by the importance of videos and engagement. Without a doubt, people may like videos, however, how does that affect your business? You need people to think about your products and buy them, not just laugh and upvote them on YouTube.
As it turns out, videos have a major effect on the buying decision process. According to Wyzowl, 98% of the people surveyed said they had watched an explainer video to learn more about a product or service.
- Explainer videos affect purchasing decision
A product video done right will answer questions the user already had, and some they hadn’t even thought of – the types of questions that can consciously or subconsciously keep them from converting. Everything from product specifications, how it works, integrations, and more can be addressed using video, easing some of that user worry and anxiety about your product not meeting their expectations.
- Consumers prefer to watch a product video than read a product description:
Consuming information in the visual form is easier and more convenient these days, rather than reading the product description. So, in order to make your dropshipping video ads stand out from competitors, you should consider showcasing the major benefits and features of your product in dropshipping video ads.
Think of yourself as a customer, and now, open a product page on Amazon, Ali express, or Shopify, what would you like to gather the information about the product, the video, or the written description?
Videos drive more conversions:
Since the videos play an important role in buying decision process, it is not surprising to see that it also helps you in increasing your conversions.
Wyzowl discovered that 74% of the people interviewed who watched an explainer video to find out more about a product or service ended up purchasing it. An equivalent study discovered that 77% of consumers say they’ve been convinced to purchase an item or service by watching a video. Research has proved that videos drive more conversions rather than pictorial or blog posts, 72% of businesses who use video believe that it has improved their conversion rate of the website while 64% believe that it has directly led to increased sales.
Want to get amazing Dropshipping video ads for your products?